Retarget lost customers through Facebook and increase sales. It is the largest inventory source to retarget you website visitors by making new and attractive campaign.
Facebook Exchange (FBX) is the fastest growing platform for advertisement of your product or service that gathers information from user behavior on other websites for marketers to retarget their ads to the same users on Facebook. The ads show up on the right-hand side of the page and into the News Feed, where they are mixed in with friends’ status updates and pictures.
Facebook allows advertisers to retarget their audience by providing relevant messages about their product or service. It is the easiest way to retarget your audience.